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Managing

Effect analytics

Once your effect is active on TikTok, you can track its performance by navigating to the “Manage” page of the Effect House website.

Aggregate analytics

You can view aggregate global analytics for all of your active and deactivated effects at the top of the page. Analytics are updated every day at UTC+0. Analytics displayed in the TikTok App are for your region only

Individual analytics

You can view individual analytics for each active effect by clicking on the “Analytics” tab on the page. You can also click into an effect’s detail page to view individual analytics for that effect.

Available metrics

Below are the available metrics for each effect.

Views

Number of views of videos on TikTok that use the effect.

Posts

Number of videos on TikTok that use the effect.

Plays

Number of times the effect has been opened (i.e., clicked on) in the effects tray. Note that this is only relevant for effects that are displayed in the effects tray, and excludes opens of the effect from other pages (e.g., if a user opens the effect from the effect detail page in-app or from the effect anchor on a video in their feed).

Likes

Number of times that videos with the effect have been liked on TikTok.

Shares

Number of times that videos with the effect have been shared on TikTok. Note that this excludes shares that initiate outside of TikTok, such as if one user sends the effect QR code to another user through text message or email.