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TikTok Effect House x TIFF Future of Filmmaking Challenge

Storytelling is central to everything on TikTok. That’s why we were thrilled to partner with the Toronto International Film Festival (TIFF), the world’s largest publicly attended film fest, to celebrate TikTok effects as a vibrant part of the #FutureOfFilmmaking. Over the past month, creators designed and published hundreds of filmmaking effects under three categories: Lights (lighting effects), Camera (cinematography), and Action (transitions). Our esteemed jury — including the TikTok team, TIFF CEO Cameron Bailey, and creator Laura Gouillon (@lauragouillon) — were enamored with the creativity and talent displayed by the entries.

Without further ado, we’re excited to share the winners of the TikTok Effect House x TIFF Future of Filmmaking Challenge!

Grand Prize: Film Noir by @roberttolppi

Put on your best gumshoe look with this effect inspired by classic noir films.

Runner-Up: Filtre Fabuleux by @maximkuzlin

Inspired by a classic romantic French film, this creator used the Filter feature in Effect House to create an effect that gives the camera a dreamy, nostalgic aesthetic.


this filter is giving very big oui oui baguette energy not gonna lie #effecthouse#tiktokfilter

♬ La valse d’Amélie – Yann Tiersen

Runner-Up: Pro Creator by @yuukicats

This effect includes over 20 camera settings — brightness, chroma, saturation, color presets, and more — for creators to have full control over their camera while filming.

Runner-Up: Flashback Ripples by @damolarufai

Inspired by classic flashback scenes in TV shows and movies, this effect gives creators a ‘ripple’ look they can use as they ponder a moment in their past.


My new effect “Flashback Ripples” is now live! For when you want to take a walk down memory lane or take a trippy ride or blast psionic waves at someone 🤷🏾‍♂️ Take your pick #createwitheffects

♬ Cornfield Chase – Dorian Marko

Runner-Up: Anamorphic Look by @sri_syadasti

This effect uses clever Effect House techniques to turn your phone camera into an anamorphic lens.


New Effect: Anamorphic Look. A Camera effect for the TIFF Future of Filmmaking challenge, inspired by the optical distortion produced by anamorphic lenses. #effects#effecthouse#filmmaking#lenses#tiff

♬ Nlogax – Boards of Canada

Runner-Up: Blurry Background by @popular.xr

This effect uses nodes in Effect House to blur out your background, giving a professional portrait look.


Try the blurry background effect!

♬ Serenade – Emilíana Torrini

This fall, we’re celebrating the best of films with the Toronto International Film Festival (TIFF). As the world’s largest publicly attended film fest, TIFF brings together some of the most brilliant and creative minds in the film industry—and we want you to be a part of it!

For this challenge, we’re giving you a chance to score a VIP festival experience, including access to star-studded screenings, networking events, and the world-renowned Industry Conference.

About this challenge

From now until August 12, enter the TIFF Future of Filmmaking Challenge by following one of the prompts below to create an effect in Effect House that pushes the boundaries of cinematic storytelling and inspires the next generation of filmmakers:

  • Lights: Design an effect that produces lighting effects (LUT filter effects, bling, etc.)
  • Camera: Design an effect that features cinematography effects (waves, fisheye lens, zoom, etc.)
  • Action: Design an effect that creates transitions (crop, spin, etc.)

An esteemed panel of judges including TIFF CEO Cameron Bailey, AR/VR Director and TikTok creator Laura Gouillon (@lauragouillon), and TikTok’s Effect House team will select one Grand Prize winner who will be flown to Toronto in September to experience the best of the fest!


One Grand Prize winner will win:

  • A trip for two to Toronto to attend the TIFF Opening Night Screening, including transportation and accommodations.
  • A TIFF Industry Pass (provides access to Press & Industry screenings, the Industry Centre, the Industry Conference, and more)
  • An invitation to the TIFF Opening Night Party

In addition, your effect will be featured in a TikTok video on TIFF’s official TikTok account, as well as in the Trending tab of TikTok Effects tray in select regions.

Five runners-up will win an exclusive TIFF and TikTok “Movie Night” prize package.

How to enter

  1. Download Effect House to create your effect.
  2. In the submission form, select “TIFF Challenge” in the dropdown menu under Challenge.
  3. Upload and submit!

Challenge timeline

The Challenge Period is between July 25th, 2022 00:00 AM PT and August 12th, 2022 11:59 PM PT


Frequently asked questions

How do I know if I won the challenge?

Can I submit effects I’ve already published?

Can I submit more than one effect?

What regions is this challenge eligible in?

Visit TikTok Effect House x TIFF Future of Filmmaking Challenge T&C for full terms and conditions. No purchase necessary, void where prohibited. The Challenge Period is between July 25th, 2022 00:00 AM PT and August 12th, 2022 11:59 PM PT. Open to legal residents of the regions listed in the Official Rules and who are at least 18 years of age, or the age of majority, at the time of entry. Enter by submitting an effect as described in the terms and conditions within the Challenge Period. 1 Grand Prize winner and 5 Runner-Up Prize Winners will be selected by a panel of judges based on specific criteria set out in the terms. Username and profile picture of winner[s] will be displayed. Rewards: 1. Grand Prize: Trip for 2 to Toronto to attend TIFF (ARV $ 10000 USD), 2. Runner Up Prize: TikTok Effect House x TIFF “Movie Night” swag package (ARV $215 USD). Limit of one Reward per person/Challenge. Odds of winning depend on the number of eligible entries received.