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British Fashion Council x TikTok Effect House Challenge

Our first Effect House Fashion Challenge is now complete! Thanks to everyone that participated and submitted their effects. The Effect House team, British Fashion Council and NEWGEN designers were blown away with the creativity and talent we saw in every effect we received.

Congratulations to the following winners:

Atlantis by @annehorel

@annehorel 🦄Atlantis✨💜 #effecthouse#effecthousecreator#fashion#ootd#digitalfashion♬ Utopia – Björk

Let’s hit the runway and celebrate our first Effect House Fashion challenge!

TikTok and Effect House are proud to support BFC NEWGEN, an emerging talent programme from the British Fashion Council. BFC NEWGEN aims to support future excellence in design and to build global, high-end fashion brands of the future. Previous recipients have included legendary fashion designers such as Alexander McQueen, Christopher Kane and J.W. Anderson!

About this challenge

We want you to be part of the new generation of AR fashion. From now until September 2nd, enter the Effect House Fashion challenge creating an effect in Effect House where AR meets Fashion.

For this challenge, we’re giving three of you a chance to attend London Fashion Week presented by Clearpay, including access to exclusive BFC NEWGEN Fashion Shows.

A fabulous panel of judges including NEWGEN designers Leo Carlton, Di Petsa and Sinead O’dwyer, the British Fashion Council Foundation team, and TikTok’s Effect House team will select three Grand Prize winners who will be flown to London to attend a NEWGEN show at London Fashion Week presented by Clearpay!

Eligible regions

Creators in the following countries will be able to participate in this challenge:

  • United Kingdom, Austria, Belgium, Bulgaria, Croatia, Republic of Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Latvia, Lithuania, Luxembourg, Malta, Netherlands, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden, Switzerland.


Three Grand Prize winners will win:

  • Trip to London for London Fashion Week presented by Clearpay, including transportation and accommodation (from Sunday 18th to Tuesday 20th)
  • Exclusive invitation to the NEWGEN Fashion Show
  • Effects will be featured in the “Trending” tab of the Effects Tray and highlighted as “Effects of the Week” during LFW
  • Goodie Bag

How to enter

  1. Download Effect House and create your effect utilizing the platform
  2. In the submission form, select “British Fashion Council x EH Fashion Challenge” in the dropdown menu under Challenge.
  3. Upload and submit!

Challenge timeline

Submission start date: August 10, 2022 09:00 (BST)

Submission end date: September 2, 2022 23:59 (BST)

Winner(s) announcement: September 9, 2022

What we’re looking for

Step out of your comfort zone and create an effect that represents the future of AR Fashion. It can be an accessory, a fashion outfit randomiser, a runway or a galactic gown – the sky is the limit!

We have put together these moodboards tailored by our NEWGEN designers to inspire your new creations:

Frequently asked questions

How do I know if I won the challenge?

If I live in another country than the ones listed, can I still enter?

Can I submit effects I’ve already published?

Can I submit more than one effect?

Visit here for full terms and conditions. No purchase necessary, void where prohibited. The Challenge Period is between August 10th, 2022 (09:00 BST) and September 2nd, 2022 (23:59 BST). Open to legal residents of the listed regions where Effect House and TikTok are available and who are at least 18 years of age, or the age of majority, at the time of entry. Enter by submitting an effect as described in the terms between August 10th, 2022 (00:00 BST) and September 2nd, 2022 (00:00 BST). Three winner[s] will be selected by a panel of judges based on specific criteria set out in the terms. Username and profile picture of winner[s] will be displayed. Reward for three winners: 1. Trip to London for London Fashion Week, 2. Exclusive access to NEWGEN fashion shows, 3. Goodie bag. Limit of one Reward per person/Mission. Odds of winning depend on the number of eligible entries received.