Creative effects are part of what makes it so fun to create on TikTok.
To expand what’s possible with effects, we created Effect House – a platform that allows anyone to build Community Effects for TikTok. Effect House has been in closed beta since last fall, and today we’re excited to open the beta to all creators, designers, and developers from around the world, inviting them to imagine new frontiers for TikTok’s effects universe.
Inspiring joy and creativity with Community Effects
Effect creators have already inspired a world of joy, creativity, and entertainment with the effects they have made throughout the early beta for Effect House. To date, more than 450 effect creators have published effects on TikTok, inspiring the creation of more than 1.5 billion videos and garnering over 600 billion views globally. Through the expansion of the Effect House beta, we’re looking forward to seeing more of the world’s creative builders develop engaging and exciting effects for our global community.
Keeping safety and inclusivity at the heart of creative effects
We’re focused on fostering a safe, authentic, and inclusive environment for our global community to create and engage with effects. In addition to our Community Guidelines, effects must follow our Effect Guidelines, which outline additional policies aimed at helping everyone on TikTok feel welcome and empowered to create exactly as they are. For instance, we don’t allow effects that promote colorism or negative stereotypes against protected groups, nor do we allow effects that depict cosmetic surgery, such as lip fillers, or encourage scrutiny of someone’s appearance.
All submitted effects will be reviewed by our Trust and Safety team to help ensure they adhere to our policies before they’re released to the broader TikTok community. If we identify a violative effect, we will remove it and notify the effect’s creator. While we strive to proactively identify and remove violative content, our community can also report effects they believe are not in line with our policies using the ‘Report Effect’ feature. If we determine an effect was incorrectly approved, we will remove the effect and videos that feature it. Or, if we see an effect being used in a way that violates our Community Guidelines, we will remove the effect and violative videos we identify that used it. Out of an abundance of caution, some effects, such as those depicting alcohol, may be ineligible to appear in the Effect Tray as we keep the breadth of our audience top of mind.
Celebrating the Effect House community
To celebrate the impact of the Effect House community and inspire future creators, we’re spotlighting effect creators who are bringing their artistry, ingenuity, and creativity to life with their effects on TikTok.