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TikTok Effect Beta Platform
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Amplify your reach

Define the trends that shape our culture, and share your effects with hundreds of millions of users around the world

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Showcase your creativity

Effect House brings your storytelling to life through powerful, intuitive, and expressive features. Our built-in capabilities — from advanced tracking to rich interactions — enable you to experiment, create, preview, publish and manage all your effects on TikTok.

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Sharpen your skills

Whether you're a seasoned expert or just starting out, use our step-by-step guides, templates, and video tutorials to develop your effect.

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Get inspired

See what the Effect House community of designers, developers, and creative technologists are dreaming up

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Build with us

We're building the next generation of AR creation tools with your input and ideas. The future of creative effects starts now. And it starts on TikTok.

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